Promoted A/B Test Winner — {{winner_label}}
Variant {{winner}} ({{winner_label}}) won sentinel-hero-cta-test with a +{{lift_pct}}% relative lift (+{{absolute_lift_pp}}pp absolute) over Variant {{loser}} ({{loser_impressions}} impressions / {{loser_conversions}} conversions = {{loser_rate}} vs {{winner_impressions}} / {{winner_conversions}} = {{winner_rate}}). Confidence {{confidence_pct}}% (p = {{p_value}}) over {{test_run_days}} days. The winning copy "{{winner_label}}" is now the permanent hero CTA on the landing page; the variant split in server.js has been removed. Next review on {{next_review_date}}.