A/B Test Mid-Cycle Status Brief — sentinel-hero-cta-test
Both variants on sentinel-hero-cta-test are collecting clean event data now — Variant B's tracking was broken at launch and has been fixed. As of today: Variant A has roughly 500 impressions and 15 conversions; Variant B has roughly 485 impressions and 12 conversions (live counts always available via GET /api/ab-events). Expect another 2-3 weeks of traffic before the result is statistically meaningful, so no winner call yet. Infrastructure is solid: UTM capture on impressions and event_type tracking on conversions (hero_cta_click, waitlist_signup, demo_signup) are stable — no missing rows. None of this needs owner action right now beyond patience.